Many people want to know precisely what is a marketing plan and why they should have one at all. There are various definitions out there, but simply put, it’s how you get people or prospective clients intrigued in your business, your product or your service. How to position your brand, create messaging and establish your organization’s promotional goals all contribution to supporting your endeavor to interest people. How you participate with or pursue your audience is what defines your business marketing strategy. A marketing program is the foundation for which you are able to judge whether your plan is successful. You can from that plan determine if you’re meeting the objectives set out and defined in the strategy.
Developing an Effective Marketing Strategy
The advertising or promotional program is actually the cornerstone of every marketing effort and acts like a springboard for all future efforts. Some company owners sometimes get so hung up in the finite details of creating, developing and testing a product, they don’t spend the requisite time to figure out who the audience is, what the item should say and why people will be interested. Without paying attention to a marketing plan a product launch could be hurried and not be as successful as a promoted by a marketing plan to guide it in the market.
How To Create Dynamic Growth For The Long Haul
Bill Prater Interview on July 22, 2017
Bill Prater, business owner, entrepreneur, publisher, author, speaker, consultant, and coach. He is best known for long-term success enabling business owners and leaders to quickly eliminate personal barriers, rapidly reach their current dreams, and to embark on a journey of business mastery.
What you’ll learn about in this episode:
- How to be a leader by being the Chief Dreamer
- Bill’s path from technology at IBM, to finance, and finally to top-flight business consulting
- The #1 thing all business schools do not teach their students
- How hundreds of businesses have benefitted from Bill’s knowledge and strategies
- The 3 things that separate the best from the rest in the business world
- How to navigate the 7 phases of dynamic growth
- What every elite company shares
- Why you need to dream outrageously to lead charismatically
- One simple daily practice to achieve your vision and live your mission
Most countries are not booming and many of them are in a crisis, including the US. There will be many noisy meetings as government officials all over the world gnash their teeth and snarl about the economic mess in their country. And, many businesses are in crisis mode as well. The question is, what can you as a business owner do about it?
The Captain Better Know What He’s Doing
As I mention in the articles’ title, anyone can take the helm in a calm sea.
While that’s not entirely true, it is certainly much easier to lead when it is “business as usual”. That passiveness has its own issues, but that’s a topic for another day.
Few do well in the face of a crisis.
Major turmoil brings out the worst in people and shines a spotlight on their true character. You’ve seen it—typically massive random activity, frustration and worse.
Most of us would like to think of ourselves as able to do more. To have a job with more responsibilities. To make more money. To be able to be more of service in the community. In short, to grow…to get ahead in life and in career.
However, in my experience most people are not going to realize any of those things, They haven’t done a very good job in positioning themselves to take advantage of the opportunities that they say they want.
You might be saying, “Wait a minute that doesn’t apply to me. I work my fingers to the bone every day. I’m the one that’s first in the door every morning. I’m the one that’s last to leave it every night. I’m the person is willing to do whatever it takes to get the job done.”
The rule of thumb is: the higher up in the organization, the higher the compensation. That’s all well and good for most positions because you generally do what you have always been doing, but better. However things get a little less clear at the very top. So, what exactly should you be doing if you are the CEO?
What the heck is a CEO?
Before I continue, I want to make a key point. Most business owners don’t think of themselves as the CEO. It sound a great deal more corporate than they feel. They, and everyone else in their business agrees, merely think of themselves as the founder, the owner, the boss, or simply the “chief”.
Actually, that is the way I think of myself. So, as your read the concepts below, think to yourself, “this is what I should be doing as the head of my company.”
If you plan on increasing the top line and the bottom line of your business then you’ll want to invest in training your leaders. Business owners currently have several alternatives available in the area of management training.
Many universities offer evening executive MBA programs; provided you have excellent current managers you can utilize on the job training; and, several seminars and workshops are available in most major cities.
Recently, a reasonable number of high-quality online “universities” have been developed to deliver leadership training and management training.
There is a clear relationship between the best businesses in an industry and the ones that have the best managers and leaders employed.
Most companies leave sales to the sales force and customer service to the customer service team. That is a recipe for a expensive screw up.
Everybody in your organization makes direct customer contact. Each worker, from the president and other officials to craftsmen, sales folk, accounting staff, and service crews.
Each single contact anyone in your organization has with its customers either reinforces or corrodes the organization’s entire relationship with your customers. That includes each invoice you send, each ad you run, and each telephone call you make or receive.
How well are you coaching all of your staff to cultivate your clients all of the time?
You surely know that delegating work to others is a excellent and suitable way to save bunches of time, prioritize your own agenda and to concentrate on what are the “vitals” of what you should be doing. Knowing when and the way to delegate well is the secret to being successful at it.
First, what does it mean to delegate? It is when you temporarily allow another to assume an area of your own responsibility. Note, it is a temporary assignment not a permanent one.
Next, are you successful at delegating roles in your life and work? If not, what gets in the way of successful delegation?